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Mary Kate Shanahan

2025
Permit Express 2.0 Launch
Led the rebranding and multi-channel rollout of Permit Express 2.0, including print, digital, and customer communication assets.
Email Marketing
Iconography
Website Design
Art Direction
Print & Collateral
Branding & Identity
Client /
Rydin Permit Express
For the launch of Rydin’s second-generation Permit Express software, I led the rebranding and visual overhaul across both print and digital platforms. This included a refreshed document template system, a mobile-friendly brochure, a new software overview, and redesigned case studies. I also developed and executed an email marketing campaign targeting existing customers to announce the updated features and drive engagement.
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