2025

Permit Express 2.0 Launch

Goal: Rebrand and relaunch Rydin's second-generation Permit Express software — refreshing the visual identity to reflect new capabilities while maintaining trust with existing customers already using the platform.

Brand Evolution

Art Direction

Email Marketing

Print & Collateral

Client /

Rydin Permit Express

What I Built: I led the rebranding and visual overhaul across print and digital, including a refreshed website rebranding, new logo for Apple App Store, a mobile-friendly brochure, a new software overview document, and redesigned case studies showcasing customer success stories.

To announce the relaunch, I developed and executed an email marketing campaign targeting existing Permit Express customers — introducing the updated features and driving them back into the platform to explore what was new.