IPMI Tradeshow Campaign

What I Built: A complete creative package for Rydin's IPMI Conference booth: three large-format banners (36"W x 90"H), a smaller display unit, and a double-sided punch-out insert featuring two branded door hangers and three interactive game tags designed to draw attendees to the booth.

I managed real-time social media coverage throughout the event, using event hashtags strategically to extend reach beyond direct attendees - coverage that earned a feature from IPMI's official account. Post-show, I produced an e-blast thank you message and a recap video for Rydin's digital platforms, extending the campaign's life beyond the three days of the conference itself.