ID Badge Buddy Launch

What I Built: I developed the complete design suite for the launch — email marketing campaigns, a digital/PDF flyer, and supporting promotional assets, as well as creating in email marketing images with custom forms for sales reps to use.

Ongoing Optimization: Rather than launching once and moving on, I've continued to refine the campaign based on performance data — analyzing audience response to sharpen targeting for future email and social media strategies. That iterative approach is what's allowed the campaign to expand beyond its original healthcare audience into [name the new sectors] — a sign that the targeting refinements are working.