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Mary Kate Shanahan

2025
ID Badge Buddy Launch
Designed and executed a dynamic marketing campaign for ID Badge Buddys, driving growth across healthcare and new markets.
Email Marketing
Iconography
Social Media Content & Management
Art Direction
Print & Collateral
Branding & Identity
Client /
Rydin
I developed the complete design suite for the launch of Rydin’s ID Badge Buddys, including email marketing campaigns, a digital/PDF flyer, and supporting promotional assets. The campaign continues to evolve based on performance, expanding beyond the initial healthcare market into new sectors. I also contributed to the development of a referral program and implemented data analysis to refine audience targeting for future email and social media strategies.
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