Heirloom Credentials

I led the end-to-end design and marketing campaign for the launch of Rydin’s new product, Heirloom Credentials. This included creating prototypes, direct mail postcards, email campaigns, social media content, website design, and supporting brand elements. Initially aimed at auto racing credentials, I expanded the product’s appeal through strategic design and messaging to reach broader markets. The campaign integrated timely local events—such as the NASCAR race in Chicago—to boost visibility. I also developed the Heirloom Credentials logo and supporting wordmarks for affiliated brands.